TY - BOOK AU - MOHTA , ASHISH P. TI - THE ESSSENCE OF STRATEGEIC MANAGEMENT: : WITH MCQ'S SN - 9789387945388 U1 - 658.4012 MOH.E PY - 2019/// CY - JAIPUR PB - YKING BOOKS KW - STRATEGIC MANAGEMENT KW - SWOT ANALYSIS KW - MARKETING , PRODUCTION, AND FINANCIAL STRATEGY KW - STRATEGY FORMULATION AND IMPLEMENTATION KW - STRATEGIC ADVANTAGE ANALYSIS AND DIAGNOSIS ER -