TY - BOOK AU - Ramesh, M. Anil, Ed. AU - Grover, Priya, Ed. AU - DasGupta, Sabyasachi, Ed. TI - Start-up marketing strategies in India SN - 9781787567566 U1 - 658.402 PY - 2019/// CY - United Kingdom PB - Emerald Publishing KW - Strategic marketing management KW - India KW - New business enterprises ER -