Donovan,   Rob  <br/><br/>
Principles and Practice of Social Marketing An International Perspective 

 -  Cambridge University Press   2010 
<br/><br/><label>ISBN: </label>9780511761751 
<br/><br/><label>Subjects--Topical Terms: </label><br/> Organisational Sociology<br/> Sociology <br/>Management,--Marketing