Benzo, Riccardo
Marketing research : planning, process, practice/
Riccardo Benzo, Marwa G. Mohsen and Chahiid Fourali.
- London: Sage, 2018
- xiv, 410 pages : color illustrations ;
Includes bibliographical references and index.
1446294366 9781446294369
Marketing research.
Qualitative method
Quantitative Method
658.83 / BEN.M