Benzo, Riccardo

Marketing research : planning, process, practice/ Riccardo Benzo, Marwa G. Mohsen and Chahiid Fourali. - London: Sage, 2018 - xiv, 410 pages : color illustrations ;

Includes bibliographical references and index.

1446294366 9781446294369


Marketing research.
Qualitative method
Quantitative Method

658.83 / BEN.M