TY  - BOOK
AU  - Lancaster,Geoffrey
AU  - Massingham,Lester
TI  - Essentials of marketing management
SN  - 9781138038882 (hardback : alk. paper)
AV  - HF5415.13 .L335 2018
U1  - 658.8 23
PY  - 2018///
CY  - Abingdon, Oxon, New York, NY
PB  - Routledge
KW  - Marketing
KW  - Management
N1  - Earlier ed.: 2011; Includes bibliographical references and index
ER  -