Lancaster, Geoffrey,  1938- <br/><br/>
Essentials of marketing management / 
Geoff Lancaster and Lester Massingham. 
 - 464 pages  
<br/><br/> Earlier ed.: 2011. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781138038882 (hardback : alk. paper) 9781138038967 (pbk. : alk. paper) 
<br/><br/><label>LCCN: </label>2017014981 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .L335 2018 
<br/><br/><label>Dewey Class. No.: </label>658.8  / LAN.E