Cases in public relations strategy / 
editors, Burton St. John, III, University of Colorado-Boulder, Diana Knott Martinelli, West Virginia University, Robert S. Pritchard, University of Oklahoma, Cylor Spaulding, Georgetown University. 
 - xxiii, 189 pages :  illustrations ;  23 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Branding -- Community relations -- Integrated communication -- Financial communication -- Issue advocacy -- Health communication -- Crisis communication -- Further views in public relations strategy. 
<br/><br/><label>ISBN: </label>9781506349152 (pbk. : acidfree paper) 
<br/><br/><label>LCCN: </label>2018013001 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations--Case studies.<br/>Public relations--Study and teaching.
<br/><br/><label>LC Class. No.: </label>HM1221  / .C375 2019 
<br/><br/><label>Dewey Class. No.: </label>659.2  / PUP.P