Beverland, Michael, <br/><br/>
Brand management :Co.creating meaningful brands 

 - xvi, 400 pages :  color illustrations ; 
<br/><br/><label>ISBN: </label>1473951976 (hardback) 9781473951976 (hardback) 1473951984 (paperback) 9781473951983 (paperback) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)<br/>Branding (Marketing)
<br/><br/><label>Dewey Class. No.: </label>658.827  / BEV.B