TY  - BOOK
AU  - Dainton,Marianne
AU  - Zelley,Elaine D.
TI  - Applying communication theory for professional life: a practical introduction 
SN  - 9781506315478 (pbk. : alk. paper)
U1  - 302.201 23
KW  - Communication
KW  - Philosophy
N1  - Includes bibliographical references (pages 249-267) and index; Introduction to communication theory -- Theory development -- Cognition and intrapersonal communication -- Individual and social approaches to communication -- Interpersonal communication -- Culture -- Persuasion -- Group communication -- Organizational communication -- Mediated communication -- Mass communication -- What should a communicator do?
ER  -