TY  - BOOK
AU  - Wind, Yoram Jerry 
TI  - Legends in marketing.8V
U1  - 658.8 
PY  - 2014///
PB  - Sage
N1  - V.1: Organizational buying behaviour; V.2: Consumer behaviour; V.3: Product and new product management; V.4: Marketing strategy; V.5: Market segmentation; V.6: Global marketing; V.7: Marketing research; V.8: Future of marketing
ER  -