Philip Kotler <br/><br/>
Marketing Management 14e: A south Asian perspective 

 - New Delhi  Pearson education  2013 
<br/><br/><label>ISBN: </label>9788131767160 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer value<br/>Marketing- strategies and plans
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT.M