TY  - BOOK
AU  - Simon Pont
TI  - Better mousetrap: Brand invention in a media
SN  - 9780749466213
U1  - 658.827 
PY  - 2013///
CY  - New Delhi
PB  - Kogan page
KW  - Branding
KW  - Marketing
KW  - Internet marketing
ER  -