TY  - BOOK
AU  - Kotler , Philip
TI  - Legends in marketing
SN  - 9788132105190
PY  - 2012///
CY  - London
PB  - Sage Publications
N1  - V1.Marketing theory andorientationV2.analytical marketingV3.Creating and managingthe product mixV4.Improving the role an
ER  -