TY  - BOOK
AU  - Bhatia, Tej K.
TI  - Advertising and marketing in rural India: Language, culture and communication 
SN  - 0230633897
PY  - 2007///
CY  - Delhi
PB  - Macmillan India Ltd
KW  - Advertising
KW  - Economics
KW  - Marketing
ER  -