Bhatia, Tej K. <br/><br/>
Advertising and marketing in rural India  Language, culture and communication / 

 - 2nd ed. 
 - Delhi :  Macmillan India Ltd ,  2007. 
 - xxvii+327 
<br/><br/><label>ISBN: </label>0230633897 
<br/><br/><label>Subjects--Index Terms: </label>Advertising Economics Marketing