Berry, Michael J. A. <br/><br/>
Data mining techniques  For marketing sales and customer relationship management / 

 - 2nd ed. 
 - New Delhi :  Wiley India ,  2004. 
 - xix+643 
<br/><br/><label>ISBN: </label>8126505176 
<br/><br/><label>Subjects--Index Terms: </label>Data Mining