Hawkins, Del I. Etc <br/><br/>
Consumer behavior  Building marketing strategy / 

 - 9th ed. 
 - New Delhi :  TMH ,  2004. 
 - P.xxv+867 
<br/><br/><label>ISBN: </label>9780070600867 
<br/><br/><label>Subjects--Index Terms: </label>Consumer Behavior Economics