TY  - BOOK
AU  - Moskowitz, Howard R.
AU  - Gofman , Alex
TI  - Selling blue elephants: How to make great products that people want before they evan 
SN  - 8131713741
PY  - 2007///
CY  - Delhi
PB  - Pearson Education
KW  - Products
KW  - Sale
ER  -