TY  - BOOK
AU  - Ryder, Rodney D.
TI  - Trademarks, advertising and brand protection: A manual for organisations and individuals managing intellec 
SN  - 1403930120
PY  - 2006///
CY  - New Delhi
PB  - Macmillan
KW  - Advertising
KW  - Economics
KW  - Intellectual Property
ER  -