Ryder, Rodney D. <br/><br/>
Trademarks, advertising and brand protection  A manual for organisations and individuals managing intellec / 

 - New Delhi :  Macmillan ,  2006. 
<br/><br/><label>ISBN: </label>1403930120 
<br/><br/><label>Subjects--Index Terms: </label>Advertising Economics Intellectual Property