Pettis, Chuck <br/><br/>
Technobrands  How to create and use brand identity to market, advertise / 

 - New Delhi :  Viva Books Pvt Ltd ,  2004. 
 - 222 p. 
<br/><br/><label>ISBN: </label>8176494801 
<br/><br/><label>Subjects--Index Terms: </label>Marketing Management