Duncan, Tom <br/><br/>
Principles of advertising & IMC / 

 - 2nd ed. 
 - New Delhi :  Tata McGraw Hill Publishing Company Ltd. ,  2005. 
 - 733 p. 
<br/><br/><label>ISBN: </label>0070601593 
<br/><br/><label>Subjects--Index Terms: </label>Advertising