Saxena, Rajan <br/><br/>
Marketing management / 

 - 3rd ed. 
 - New Delhi :  Tata McGraw-Hill Publishing Company Limited ,  2006. 
 - 819 p. 
<br/><br/><label>ISBN: </label>007059953X 
<br/><br/><label>Subjects--Index Terms: </label>Marketing Management