Stone, Merlin Etc <br/><br/>
Consumer insight  How to use data and research to get closer to your customer / 

 - New Delhi :  Kogan page ,  2005. 
 - 288 p. 
<br/><br/><label>ISBN: </label>0749444479 
<br/><br/><label>Subjects--Index Terms: </label>Consumer Marketing Management