Zikmund, William G <br/><br/>
Marketing. Ed6. 1999 / 

 - 6th ed. 
 - Cincinati :  South western College Pub ,  1999. 
 - ppXXX+701 
<br/><br/> C D attached kept in IT section) 
<br/><br/><label>ISBN: </label>0538882158