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Marketing for tourism, hospitality and events : global and digital approach / Simon Hudson and Louise Hudson.

By: Contributor(s): Material type: TextTextPublication details: New Delhi: Sage, 2024.Edition: 2nd edDescription: 401pISBN:
  • 9781529628081
  • 9781529628074
DDC classification:
  • 338.4791 HUD/M
Other classification:
Summary: "This cutting-edge and engaging student textbook, now in a second edition, provides essential coverage of marketing principles for Tourism, Hospitality and Events, with a strong focus on the increasing global and digital aspects of these industries"--
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Holdings
Item type Current library Home library Call number Status Date due Barcode
Book Book Institute of Management General Stacks Institute of Management 338.4791 HUD/M (Browse shelf(Opens below)) Available IMK17611

"This cutting-edge and engaging student textbook, now in a second edition, provides essential coverage of marketing principles for Tourism, Hospitality and Events, with a strong focus on the increasing global and digital aspects of these industries"--

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