Service Marketing/ by Dr. Ashok V Giri
Material type: TextPublication details: Kanpur Shubham Publication 2023Description: 276pISBN:- 978-93-83144-00-6
- 658.8 GIR/S
Item type | Current library | Home library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Book | Study Centre Alappuzha, University of Kerala | Study Centre Alappuzha, University of Kerala | 658.8 GIR/S (Browse shelf(Opens below)) | Available | USCA6403 |
Introduction, Service Marketing in New Age, Guest Services marketing, Services Marketing Strategies,The Retailing Structure, Consumer Behaviour in Services ,Service Management Decisions, Services in Modern Economy, Service System in Marketing,Service Marketing Applications, Service Quality Measurement in Finance Sector
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