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Marketing Theory: Evolution and Evaluation of Schools of Marketing Thought/ by Jagdish N Sheth, Atul parvatiyar and Can Uslay
Material type:
TextPublication details: New Delhi: Wiley India Private Limited, 2022Description: 264pISBN: - 978-93-5464-120-6
- 380.1 SHE/M
| Item type | Current library | Home library | Call number | Status | Date due | Barcode | |
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Study Centre Alappuzha, University of Kerala | Study Centre Alappuzha, University of Kerala | 380.1 SHE/M (Browse shelf(Opens below)) | Available | USCA6334 |
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| 380.07 SHI/U NTA - UGC NET Commerce | 380.07 SIN/U NTA-UGC PAPER 2:COMMERCE | 380.071 RAO/T Teaching of commerce/ | 380.1 SHE/M Marketing Theory: Evolution and Evaluation of Schools of Marketing Thought/ | 380.10954 SIN/S Sectoral Terms of Trade and Economic Growth in India/ | 380.3 GUP/P Personality development and communication skills/ | 380.5 BRU/V The value of travel time : theory and measurement/ |
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