Advertising and promotion: an integrated marketing communications perspective/ George E Belch, Michael A Belch and Keyoor Purani

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Material type: Text

TextPublication details: Chennai: Mc Graw Hill 2022.Edition: 12th edDescription: xxxi, 712pISBN:

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Holdings
Item type	Current library	Home library	Call number	Status	Date due	Barcode
Book	Institute of Management Processing Center	Institute of Management	651.1 BEL (Browse shelf(Opens below))	Available		IMK17455

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Previous	650.1 STR Developing employability and enterprise: coaching strategies for success in the workplace /	650.13 BUT/S Soft skills for everyone/	650.13 WAL/S A sense of belonging at work: a guide to improving well-being and performance/	651.1 BEL Advertising and promotion: an integrated marketing communications perspective/	651.3 ARO Office organisation and management	651.3 BAJ Office automation	651.3 BAL Office automation and word processing	Next

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