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Strategic marketing : a guide for developing sustainable competitive advantage / M.J. Xavier.

By: Material type: TextTextPublication details: New Delhi ; Thousand Oaks, Calif. : Response Books, c1999.Description: 359 p. : illISBN:
  • 0761993215 (USHB)
  • 0761993223 (USPB)
  • 8170367867 (IndiaHB)
  • 8170367875 (IndiaPB)
Subject(s): DDC classification:
  • 658.802 XAV/S
Online resources:
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Holdings
Item type Current library Home library Call number Status Date due Barcode
Book Book Study Centre Kollam, University of Kerala Study Centre Kollam, University of Kerala 658.802 XAV/S (Browse shelf(Opens below)) Available USCK3887

Includes bibliographical references and indexes.

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