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International marketing : analysis and strategy / by 9788120312388Sak Onkvisit, John J. Shaw.
Material type:
TextPublication details: Upper Saddle River, N.J. : Prentice Hall, c1997.Edition: 3rd edDescription: xviii, 750 p. : illISBN: - 0132724510
- 658.848 ONK/I
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Study Centre Kollam, University of Kerala | Study Centre Kollam, University of Kerala | 658.848 ONK/I (Browse shelf(Opens below)) | Available | USCK3799 |
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| 658.84 CHE/I International marketing/ | 658.84 RAT/I International marketing/ | 658.84 STE/M Marketing channels / | 658.848 ONK/I International marketing : analysis and strategy / | 658.880 941 HUT/M Management of trade credit / | 659.2SAM/R The role of public relations in management/ | 659.1 ARE/C Contemporary advertising / |
Includes bibliographical references and indexes.
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