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Meganets : how digital forces beyond our control are commandeering our daily lives and inner realities / David B. Auerbach.

By: Material type: TextTextPublisher: New York, NY : PublicAffairs/Hachette Book Group, 2023Edition: First editionDescription: 339pages cmISBN:
  • 9781541774445
Subject(s): DDC classification:
  • 004.678 AUE.M 23/eng/20221017
Summary: "David Auerbach's exploration of the phenomenon he has identified as the meganet begins with a simple, startling revelation: There is no hand on the tiller of some of the largest global digital forces that influence our daily lives. From corporate sites such as Facebook, Amazon, Google, YouTube, Instagram, and Reddit - to the burgeoning metaverse encompassing cryptocurrencies and online gaming - to government systems such as China's Social Credit System and India's Aadhaar. As we increasingly integrate our society, culture and politics within a hyper-networked fabric, Auerbach explains how the interactions of billions of people with unfathomably large online networks have produced a new sort of beast: ever-changing systems that operate beyond the control of the individuals, companies, and governments that created them. Meganets, Auerbach explains, have a life of their own, actively resisting attempts to control them as they accumulate data and produce spontaneous, unexpected social groups and uprisings that could not have even existed twenty years ago. They constantly modify themselves in response to user behavior, resulting in collectively authored algorithms none of us intend or control. These enormous invisible organisms exerting great force on our lives are the new minds of the world, increasingly commandeering our daily lives and inner realities"-- Provided by publisher.
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Holdings
Item type Current library Home library Collection Call number Status Date due Barcode
Book Book Dept. of Communication and Journalism Dept. of Communication and Journalism Non-fiction 004.678 AUE.M (Browse shelf(Opens below)) Available DCJ7035

Includes bibliographical references and index.

"David Auerbach's exploration of the phenomenon he has identified as the meganet begins with a simple, startling revelation: There is no hand on the tiller of some of the largest global digital forces that influence our daily lives. From corporate sites such as Facebook, Amazon, Google, YouTube, Instagram, and Reddit - to the burgeoning metaverse encompassing cryptocurrencies and online gaming - to government systems such as China's Social Credit System and India's Aadhaar. As we increasingly integrate our society, culture and politics within a hyper-networked fabric, Auerbach explains how the interactions of billions of people with unfathomably large online networks have produced a new sort of beast: ever-changing systems that operate beyond the control of the individuals, companies, and governments that created them. Meganets, Auerbach explains, have a life of their own, actively resisting attempts to control them as they accumulate data and produce spontaneous, unexpected social groups and uprisings that could not have even existed twenty years ago. They constantly modify themselves in response to user behavior, resulting in collectively authored algorithms none of us intend or control. These enormous invisible organisms exerting great force on our lives are the new minds of the world, increasingly commandeering our daily lives and inner realities"-- Provided by publisher.

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