Consumer behavior/ Leon G. Schiffman, Joe Wisenblit and S. Ramesh Kumar.

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TextPublication details: Noida: Pearson, 2019.Edition: 12th editionDescription: 670 pagesISBN:

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Holdings
Item type	Current library	Home library	Call number	Status	Date due	Barcode
Book	Institute of Management General Stacks	Institute of Management	658.8342 SCH (Browse shelf(Opens below))	Available		IMK17060

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Previous	658.83 SHA/B Basics of marketing/	658.8342 AGI Aging consumer: perspectives from psychology and marketing/	658.8342 ALA/C Consumer behaviour of working women/	658.8342 SCH Consumer behavior/	658.87 BAJ Retail management/	658.87 BAJ/R Retail Management/	658.87 BER Retail management: a strategic approach/	Next

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