Marketing research: text and cases/ Rajendra Nargundkar.
Material type: TextPublication details: Chennai: McGraw Hill, 2019.Edition: 4th editionDescription: 552 pagesISBN:- 9789353163389
- 658.83 NAR
Item type | Current library | Home library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Book | Institute of Management General Stacks | Institute of Management | 658.83 NAR (Browse shelf(Opens below)) | Available | IMK17172 |
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658.827 LU/I International luxury brand strategy / | 658.827 MIC/A Art of successful brand collaborations / | 658.83 MAI/M Marketing analytics : for strategic decision making | 658.83 NAR Marketing research: text and cases/ | 658.83 SHA/B Basics of marketing/ | 658.8342 AGI Aging consumer: perspectives from psychology and marketing/ | 658.8342 ALA/C Consumer behaviour of working women/ |
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