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Converted : the data-driven way to win customers' hearts / Neil Hoyne.

By: Material type: TextTextPublisher: New York : Portfolio/Penguin, [2022]Description: xix, 218 pages : iluustrations ; 19 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780593420652
Subject(s): DDC classification:
  • 658.812  23 HOY.C
Summary: "Neil Hoyne provides details on how to way customers' hearts in a data-driven way"-- Provided by publisher.
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Holdings
Item type Current library Home library Call number Status Date due Barcode
Book Book Dept. of Communication and Journalism Dept. of Communication and Journalism 658.812 HOY.C (Browse shelf(Opens below)) Available DCJ7000

Includes bibliographical references and index.

"Neil Hoyne provides details on how to way customers' hearts in a data-driven way"-- Provided by publisher.

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