The wide lens : a new strategy for innovation / Ron Adner.
Material type: TextPublication details: New York : Portfolio/Penguin, 2012.Description: 278 p. : illISBN:- 9781591844600
- 1591844606
- 658.575 23 ADN
Item type | Current library | Home library | Collection | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|
Book | Dept. of Futures Studies Processing Center | Dept. of Futures Studies | Entrepreneurship Development Cell | 658.575 ADN (Browse shelf(Opens below)) | Available | DFSEDC115 |
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Includes bibliographical references and index.
Argues that most business projects fail because their success depends on unanticipated external innovations while revealing the logic of "innovation ecosystems" that can be established to dramatically improve odds of success.
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