The moment of clarity : using the human sciences to solve your toughest business problems / Christian Madsbjerg, Mikkel B. Rasmussen.

By:

Madsbjerg, Christian

Contributor(s):

Rasmussen, Mikkel B

Material type: Text

TextDescription: vi, 214 pagesISBN:

9781422191903 (hardback)

Subject(s):

DDC classification:

658.834 23 MAD

Other classification:

BUS041000 | BUS063000 | BUS019000

Summary: "Christian Madjsberg and Mikkel Rasmussen, principals at ReD Associates, argue for the role of a new set of tools to understand the "soft" factors that influence how people buy and consume ideas and products. Drawn from the authors' work with companies like Lego, Samsung, Adidas, Intel, IBM, and Coke, the book will teach you how to understand people holistically in their environments-how they live, what they think and do all day, what their habits are, and how they understand the world. For brand fanatics and business leaders alike. "--Summary: "Christian Madjsberg and Mikkel Rasmussen, principals at ReD Associates, argue for the role of a new set of tools to understand the "soft" factors that influence how people buy and consume ideas and products. Drawn from the authors' work with companies like Lego, Samsung, Adidas, Intel, IBM, and Coke, the book will teach you how to understand people holistically in their environments--how they live, what they think and do all day, what their habits are, and how they understand the world. For brand fanatics and business leaders alike"--

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Holdings
Item type	Current library	Home library	Collection	Call number	Status	Date due	Barcode
Book	Dept. of Futures Studies Processing Center	Dept. of Futures Studies	Entrepreneurship Development Cell	658.834 MAD (Browse shelf(Opens below))	Available		DFSEDC104

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Includes bibliographical references (pages 193-199) and index.

"Christian Madjsberg and Mikkel Rasmussen, principals at ReD Associates, argue for the role of a new set of tools to understand the "soft" factors that influence how people buy and consume ideas and products. Drawn from the authors' work with companies like Lego, Samsung, Adidas, Intel, IBM, and Coke, the book will teach you how to understand people holistically in their environments-how they live, what they think and do all day, what their habits are, and how they understand the world. For brand fanatics and business leaders alike. "--

"Christian Madjsberg and Mikkel Rasmussen, principals at ReD Associates, argue for the role of a new set of tools to understand the "soft" factors that influence how people buy and consume ideas and products. Drawn from the authors' work with companies like Lego, Samsung, Adidas, Intel, IBM, and Coke, the book will teach you how to understand people holistically in their environments--how they live, what they think and do all day, what their habits are, and how they understand the world. For brand fanatics and business leaders alike"--

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