B2B Marketing : Text and Cases/ Krishna K. Havaldar and Shailendra Dasari
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- 9789390185597
- 658.8 HAV
Contents:
1.Introduction to B2B Marketing and Markets.
2.Understanding Business Markets and the Environment
3.Organizational Buying Behavior
4.Managing B2B Customer Relationship
Item type | Current library | Home library | Call number | Status | Date due | Barcode | |
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Institute of Management General Stacks | Institute of Management | 658.8 HAV (Browse shelf(Opens below)) | Available | IMK17387 |
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658.79 MAS/S Strategic sports event management / | 658.8 ARU Marketing management/ | 658.8 CHA Marketing management: text and cases/ | 658.8 HAV B2B Marketing : Text and Cases/ | 658.8 KAR Marketing management: text and cases in Indian context/ | 658.8 KOT Marketing management/ | 658.8 KOT Marketing management/ |
1.Introduction to B2B Marketing and Markets.
2.Understanding Business Markets and the Environment
3.Organizational Buying Behavior
4.Managing B2B Customer Relationship
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