B2B Marketing : Text and Cases/ Krishna K. Havaldar and Shailendra Dasari

By:

Havalder, Krishna K

Contributor(s):

Dasari, Shailendra

Material type: Text

TextPublication details: Chennai: McGraw Hill, 2021.Edition: 5th editionDescription: xxx,547 pagesISBN:

9789390185597

Subject(s):

Marketing management -- B2B

DDC classification:

658.8 HAV

Contents:

1.Introduction to B2B Marketing and Markets. 2.Understanding Business Markets and the Environment 3.Organizational Buying Behavior 4.Managing B2B Customer Relationship

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Holdings
Item type	Current library	Home library	Call number	Status	Date due	Barcode
Book	Institute of Management General Stacks	Institute of Management	658.8 HAV (Browse shelf(Opens below))	Available		IMK17387

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1.Introduction to B2B Marketing and Markets.
2.Understanding Business Markets and the Environment
3.Organizational Buying Behavior
4.Managing B2B Customer Relationship

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