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Customer relationship management : emerging concepts, tools, and applications / edited by Jagdish N. Sheth, Atul Parvatiyar, G. Shainesh.

Contributor(s): Material type: TextTextPublication details: New Delhi : Tata McGraw-Hill Pub. Co., c2001.Description: xv, 544 p. : illISBN:
  • 9780070435049
Subject(s): DDC classification:
  • 658.81CRM  CUS
Summary: Papers presented at an international conference.
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Holdings
Item type Current library Home library Call number Status Date due Barcode
Book Book Institute of Management General Stacks Institute of Management 658.81CRM CUS (Browse shelf(Opens below)) Available IMK17379

Includes bibliographical references.

Papers presented at an international conference.

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