Section A: Concepts and Techniques for Crafting and Executing Strategy
Section A: Introduction and Overview

1 What is Strategy and Why is it Important

2. Charting a Company's Direction

3. Evaluating a Company’s External Environment



Section B: Core Concepts and Analytical Tools

3. Evaluating a Company's External Environment

4. Evaluating a Company's Resources, Capabilities, and Competitiveness



Section C: Crafting a Strategy

5. The Five Generic Competitive Strategies

6. Strengthening a Company's Competitive Position

7. Strategies for Competing in International Markets

8. Corporate Strategy

9. Ethics, Corporate Social Responsibility, EnvironmentalSustainability, and Strategy



Section D: Executing the Strategy

10. Building an Organization Capable of Good Strategy Execution: People,Capabilities, and Structure

11. Managing Internal Operations

12. Corporate Culture and Leadership





Cases in Crafting and Executing Strategy

1. Mystic Monk Coffee

2. Airbnb in 2018

3. Wil’s Grill

4. Costco Wholesale in 2018: Mission, Business Model, and Strategy

5. Competition in the Craft Beer Industry in 2018

6. Fixer Upper: Expanding the Magnolia Brand

7. Under Armour’s Turnaround Strategy in 2018: Efforts to Revive North

8. MoviePass—Are Subscribers Loving It to Death?

9. TOMS Shoes: Expanding Its Successful One for One Business Model

10. Lola’s Market: Capturing A New Generation

11. iRobot in 2018: Can the Company Keep the Magic?

12. Chipotle Mexican Grill’s Strategy in 2018: Will the New CEO Be Ableto Rebuild Customer Trust and Revive Sales Growth?

13. Twitter Inc. in 2018: Too Little Too Late?

14. Netflix’s Strategy in 2018: Does the Company Have SufficientCompetitive Strength to Fight Off Aggressive Rivals?

15. Walmart’s Expansion into Specialty Online Retailing

16. Amazon.com, Inc.: Driving Disruptive Change in the U.S. GroceryMarket

17. Aliexpress: Can It Mount a Global Challenge to Amazon?

18. Tesla Motors in 2018: Will the New Model 3 Save the Company?

19. Mattel Incorporated in 2018: Can Ynon Kreiz Save the Toys?

20. Shearwater Adventures Ltd.

21. TJX Companies: It’s Strategy in Off-Price Home Accessories andApparel Retailing

22. IKEA’s International Marketing Strategy in China

Section B: Crafting Strategy in Diversified Companies

23. PepsiCo’s Diversification Strategy in 2018: Will the Company’s NewBusinesses Restore its Growth?

24. The Walt Disney Company: Its Diversification Strategy in 2018

Section C: Implementing and Executing Strategy

25. Robin Hood

26. Dilemma at Devil’s Den

27. Nucor Corporation in 2018: Contending with the Challenges of Low-CostForeign Imports and Launching Initiatives to Grow Sales and Market

28. Vail Resorts, Inc.

29. Starbucks in 2018: Striving for Operational Excellence andInnovation

Section D: Strategy, Ethics, and Social Responsibility

30. Concussions in Collegiate and Professional Football: Who HasResponsibility to Protect Players?

31. Chaos at Uber: The New CEO’s Challenge

32. Profiting from Pain: Business and the U.S. Opioid Epidemic