Marketing Management : Indian Cases/ by Prachi Gupta ,et al.
Material type: TextPublication details: Noida: Pearson India, 2018.Description: various pagingsISBN:- 9789332587106
- 658.8 GUP/M
Item type | Current library | Home library | Call number | Status | Date due | Barcode | |
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Book | Study Centre Alappuzha, University of Kerala | Study Centre Alappuzha, University of Kerala | 658.8 GUP/M (Browse shelf(Opens below)) | Available | USCA6123 |
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658.8 GEL/I Insights for marketing management/ | 658.8 GIR/S Service Marketing/ | 658.8 GUP/D Digital Marketing/ | 658.8 GUP/M Marketing Management : Indian Cases/ | 658.8 HAV/B B2B Marketing : Text and Cases/ | 658.8 KEL/M Marketing Planning and Competitive Strategy/ | 658.8 KOT/F A Framework for Marketing Management/ |
1. MTR Foods - A Marketing Marvel
2. Customer Value - Explored, Created, Communicated & Delivered
3. Customer Loyalty - The Ultimate objective of every Marketer
4. Starbucks India: The Human Coffee Experience
5. The Techy Amazon Insight
6. Consumer Behaviour - Its wide facets and deep implications
7. ZICOM - Leveraging Corporate Trust and Technical Strengths in the B2B Market
8. Facebook: Business Connections in India and China
9. Who will buy XYLO- Mahindra and Mahindra Automotive Sector
10. Kellogg's Cornflakes in India: Finding a platform that connects
11. Nivea - Managing a Legacy Brand
12. The Call of the Competition
13. Fevicol- The Iconic Bond
14. Designing and managing services
15. Aachi Masala - Entering the North Indian Masala category
16. Slicerooms: A Slice of Time, A cut of profits!
17. Oreo In India - Launching and Establishing a Global Brand in India Using Integrated Marketing Communications effectively
18. Wonder Cement - Building a strong brand Through Digital marketing
19. A case study on Direct Marketing of Wedding Return Gifts
20. Selling process in Animal Nutrition and Health Industry
21. Amazon.com adapts its Retail Business in India
22. E-Marketing Models: Retailers Perspectives a case of Groupon
23. Unilever: working beyond the horizon
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