Organizational Buying Behavior/ by Frederick E.Webster and Yoram Wind
Material type: TextSeries: Prentice-Hall Foundations of Marketing SeriesPublication details: New Delhi: Prentice -Hall of India, 1976.Description: xi,132pSubject(s): DDC classification:- 658.834 WEB/O
Item type | Current library | Home library | Call number | Status | Date due | Barcode | |
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Book | Study Centre Alappuzha, University of Kerala | Study Centre Alappuzha, University of Kerala | 658.834 WEB/O (Browse shelf(Opens below)) | Available | USCA1731 |
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658.83 KUM/M Marketing research: a global outlook/ | 658.83 PAL/M Marketing Analytics: Based on First Principles/ | 658.83 SAR/C A Concise guide to market research : the process, data, and methods using IBM SPSS statistics/ | 658.834 WEB/O Organizational Buying Behavior/ | 658.8342 SCH/C Consumer Behaviour/ | 658.8342 SUJ/C Consumer Behaviour in Indian Perspective | 658.84 BAN/E E-business fundamentals/ |
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