"In this post-truth era, The Game of Votes explores and unravels the antics used in the elections today, including the high drama campaigns, political marketing, fake news and celebrity influencers, laying bare before the reader the secret world wide web of elections, media and politics. These are exciting times in Indian politics. How are some parties losing ground while others soar high? How much money are parties really spending on campaigning and what is their ROI? How did Modi's team pull off a stellar win in 2014 and an even bigger win in 2019? Was it just social media and technology, speaking the language of an urban demographic or was there another secret sauce at work? The book decodes these by tracking the evolution of political media campaigns in India and provides glimpses of international politics, drawing comparisons between the Western world with the fast-changing developments in India. For the political pundit, media guru, the young emerging leader or the discerning reader, this is the inside story behind the game of votes"--