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Entrepreneurship/ by Rajeev Roy

By: Material type: TextTextPublication details: New Delhi: Oxford University Press, 2011.Edition: 2nd edDescription: xvi,571pISBN:
  • 0198072635
Subject(s): DDC classification:
  • 658.42109 ROY/E
Contents:
SECTION I - FOUNDATIONS ; 1. Understanding Entrepreneurship ; 2. Growth of a Business Idea ; 3. Intellectual Property ; 4. Family Business ; 5. Doing Business in India ; 6. Entrepreneurial Support ; SECTION II - MOBILIZING RESOURCES ; 7. Buying a Business ; 8. Entrepreneurial Finance ; 9. Business models ; 10. Making a Business Plan ; SECTION III - OPERATIONS AND MANAGEMENT ; 11. Managing Operations ; 12. Human Resource Management ; 13. Entrepreneurial Marketing ; 14. New Product Development ; 15. E-Business ; 16. Networking ; 17. Project Management ; SECTION IV - GROWTH AND SOCIAL RESPONSIBILITY ; 18. Growth ; 19. Exit Strategies ; 20. Social Responsibility ; 21. The Social Entrepreneur
Summary: Entrepreneurship 2e is a comprehensive textbook that fulfils the needs of management students and entrepreneurs. The book aims to familiarize readers with the realities of starting and managing their businesses. The book follows an application-based approach by including various examples and illustrations, many of which have been a part of the author's own stint as an entrepreneur.
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Holdings
Item type Current library Home library Call number Status Date due Barcode
Book Book Study Centre Alappuzha, University of Kerala Study Centre Alappuzha, University of Kerala 658.42109 ROY/E (Browse shelf(Opens below)) Available USCA4074

SECTION I - FOUNDATIONS ; 1. Understanding Entrepreneurship ; 2. Growth of a Business Idea ; 3. Intellectual Property ; 4. Family Business ; 5. Doing Business in India ; 6. Entrepreneurial Support ; SECTION II - MOBILIZING RESOURCES ; 7. Buying a Business ; 8. Entrepreneurial Finance ; 9. Business models ; 10. Making a Business Plan ; SECTION III - OPERATIONS AND MANAGEMENT ; 11. Managing Operations ; 12. Human Resource Management ; 13. Entrepreneurial Marketing ; 14. New Product Development ; 15. E-Business ; 16. Networking ; 17. Project Management ; SECTION IV - GROWTH AND SOCIAL RESPONSIBILITY ; 18. Growth ; 19. Exit Strategies ; 20. Social Responsibility ; 21. The Social Entrepreneur

Entrepreneurship 2e is a comprehensive textbook that fulfils the needs of management students and entrepreneurs. The book aims to familiarize readers with the realities of starting and managing their businesses. The book follows an application-based approach by including various examples and illustrations, many of which have been a part of the author's own stint as an entrepreneur.

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