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Marketing Research/ by David J Luck ,et al.

By: Material type: TextTextPublication details: New Delhi: Prentice -Hall of India, 1978.Edition: 5th edDescription: xvi,522pSubject(s): DDC classification:
  • 658.8 LUC/M
Contents:
Part 1:Foundations-- 1.Science and its Marketing Applications-- 2.Integrating Research with Decisions-- Part 2:Development of a Project-- 3.Research Problem Identification and Development-- 4.Alternative Research Designs-- 5.Plans and Proposals-- Part 3:Specifying and Gathering Data-- 6.Utilizing Secondary Data-- 7.Sampling Process and Selection-- 8.Sample -Size Decisions-- 9.Instruments for Questioning and Measurement-- 10.Field Collection of Data-- Part 4:Analysing ,Interpretation and Application-- 11.Data Processing-- 12.Data Analysis:Preliminary Considerations and Univariate Analysis-- 13.Data Analysis :Bivariate and Multivariate Analysis-- 14.Interpretation ,Presentation and Follow-Through-- 15.Market Analysis and Forecasting.
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Holdings
Item type Current library Home library Call number Status Date due Barcode
Book Book Study Centre Alappuzha, University of Kerala Study Centre Alappuzha, University of Kerala 658.8 LUC/M (Browse shelf(Opens below)) Available USCA1732

Part 1:Foundations--
1.Science and its Marketing Applications--
2.Integrating Research with Decisions--
Part 2:Development of a Project--
3.Research Problem Identification and Development--
4.Alternative Research Designs--
5.Plans and Proposals--
Part 3:Specifying and Gathering Data--
6.Utilizing Secondary Data--
7.Sampling Process and Selection--
8.Sample -Size Decisions--
9.Instruments for Questioning and Measurement--
10.Field Collection of Data--
Part 4:Analysing ,Interpretation and Application--
11.Data Processing--
12.Data Analysis:Preliminary Considerations and Univariate Analysis--
13.Data Analysis :Bivariate and Multivariate Analysis--
14.Interpretation ,Presentation and Follow-Through--
15.Market Analysis and Forecasting.

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