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Principles and practice of social marketing : an international perspective/ by Rob Donovan and Nadine Henley

By: Contributor(s): Material type: TextTextPublication details: Delhi: Cambridge University Press, 2010.Description: xix,504pISBN:
  • 9781107644328
Subject(s): DDC classification:
  • 658.8  DON/P
Contents:
1. Social marketing and social change -- 2. Principles of marketing -- 3. Social marketing and the environment -- 4. Advocacy and environmental change -- 5. Principles of communication and persuasion -- 6. Models of attitude and behaviour change -- 7. Research and evaluation -- 8. Ethical issues in social marketing -- 9. The competition -- 10. Segmentation and targeting -- 11. The marketing mix -- 12. Using media in social marketing -- 13. Using sponsorship to achieve changes in people, places and policies -- 14. Planning and developing social marketing campaigns and programmes -- 15. Case study: the Act-Belong-Commit Campaign promoting positive mental health.
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Holdings
Item type Current library Home library Call number Status Date due Barcode
Book Book Study Centre Alappuzha, University of Kerala Study Centre Alappuzha, University of Kerala 658.8 DON/P (Browse shelf(Opens below)) Available USCA4021

1. Social marketing and social change --
2. Principles of marketing --
3. Social marketing and the environment --
4. Advocacy and environmental change --
5. Principles of communication and persuasion --
6. Models of attitude and behaviour change --
7. Research and evaluation --
8. Ethical issues in social marketing --
9. The competition --
10. Segmentation and targeting --
11. The marketing mix --
12. Using media in social marketing --
13. Using sponsorship to achieve changes in people, places and policies --
14. Planning and developing social marketing campaigns and programmes --
15. Case study: the Act-Belong-Commit Campaign promoting positive mental health.

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