A Concise guide to market research : the process, data, and methods using IBM SPSS statistics/ by MArko Sarstedt and Erik Mooi

By:

Sarstedt, Marko

Contributor(s):

Mooi, Erik[author]

Material type: Text

TextSeries: Springer texts in business and economicsPublication details: Berlin : Springer, 2019.Edition: 3rd edDescription: xv,396pISBN:

9783662567067

Subject(s):

Marketing research

DDC classification:

658.83 SAR/C

Contents:

1 Introduction to Market Research-- 2 The Market Research Process -- 3 Data -- 4 Getting Data -- 5 Descriptive Statistics -- 6 Hypothesis Testing & Anova -- 7 Regression Analysis -- 8 Principal Components and Factor Analysis -- 9 Cluster Analysis -- 10 Communicating the Results --

Tags from this library: No tags from this library for this title. Log in to add tags.

Holdings
Item type	Current library	Home library	Call number	Status	Date due	Barcode
Book	Study Centre Alappuzha, University of Kerala	Study Centre Alappuzha, University of Kerala	658.83 SAR/C (Browse shelf(Opens below))	Available		USCA5549

1 Introduction to Market Research--
2 The Market Research Process --
3 Data --
4 Getting Data --
5 Descriptive Statistics --
6 Hypothesis Testing & Anova --
7 Regression Analysis --
8 Principal Components and Factor Analysis --
9 Cluster Analysis --
10 Communicating the Results --

There are no comments on this title.

to post a comment.