Bit by Bit: Social Research in the Digital Age/ by Mathew J Salganik
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- 9780691158648
- 001.42 SAL/B
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Study Centre Alappuzha, University of Kerala | Study Centre Alappuzha, University of Kerala | 001.42 SAL/B (Browse shelf(Opens below)) | Available | USCA5378 |
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001.42 RAV/R Research Methodology for Management/ | 001.42 SAD/R Research Methodology in Social Sciences/ | 001.42 SAD/R Research Methodology in Social Sciences/ | 001.42 SAL/B Bit by Bit: Social Research in the Digital Age/ | 001.42 SEA/S Social Research Methods: A Reader/ | 001.42 SIN/F Fundamental of research methodology and statistics/ | 001.42 SIN/Q Quantitative Social Research Methods/ |
1. Introduction--
2. Observing behavior --
3. Asking questions --
4. Running experiments --
5. Creating mass collaboration --
6. Ethics --
7. The future.
The rapid spread of social media, smartphones, and other digital wonders enables us to collect and process data about human behavior on a scale never before imaginable, offering entirely new approaches to core questions about social behavior. Bit by Bit is the key to unlocking these powerful methods. In this authoritative and accessible book, Matthew Salganik explains how the digital revolution is transforming the way social scientists observe behavior, ask questions, run experiments, and engage in mass collaborations. Featuring a wealth of real-world examples and invaluable advice on how to tackle the thorniest ethical challenges, Bit by Bit is the essential guide to doing social research in this fast-evolving digital age.
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