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Deep data analytics for new product development / Walter R. Paczkowski.

By: Material type: TextTextPublication details: London Routledge 2020Edition: First EditionDescription: xvii, 265 pagesISBN:
  • 9780367077754
  • 9780367077761
Subject(s): DDC classification:
  • 658.5750 23 PAC
Summary: "This book presents and develops the deep data analytics for providing the information needed for successful new product development. Deep Data Analytics for New Product Development has a simple theme: information about what customers need and want must be extracted from data to effectively guide new product decisions regarding concept development, design, pricing, and marketing. The benefits of reading this book are two-fold.
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Item type Current library Home library Call number Status Date due Barcode
Book Book Dept. of Computer Science Dept. of Computer Science 658.5750 PAC (Browse shelf(Opens below)) Available DCS4948

Includes bibliographical references (pages 152-258) and index.

"This book presents and develops the deep data analytics for providing the information needed for successful new product development. Deep Data Analytics for New Product Development has a simple theme: information about what customers need and want must be extracted from data to effectively guide new product decisions regarding concept development, design, pricing, and marketing. The benefits of reading this book are two-fold.

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