Marketing Research/ by G.C.Beri,Arun Kumar Kaushik and Zillur Rahman

By:

Beri,G.C

Contributor(s):

Material type: Text

TextPublication details: Chennai: McGraw Hill Education, 2020.Edition: 6th edDescription: xxvi,606pISBN:

9789390177530

Subject(s):

Marketing research

DDC classification:

658.8 BER/M

Contents:

Part 1-Introduction and Basic Concepts-- 1.Introduction to Marketing Research-- 2.The Research Process 3.Research Designs:Exploratory and Descriptive Research-- 4.Research Designs:Casual Research-- 5.Qualitative Research--

Part 2-Data Collection and Sampling-- 6.Data Collection/;Secondary Data-- 7.Data Collection :Primary Data-- 8.Measurement and Scaling :Fundamentals-- 9.Measurement and Scaling:Comparative and Non-Comparative Scales-- 10.Sampling:Process and Design-- 11.Sample Size Determination--

Part 3-Data Processing ,Analysis and Reporting-- 2.Data Processing,Analysis and Estimation-- 13.Developing and Testing hypothesis-- 14.Bivariate Analysis-- 15.Experimental Designs-- 16.Dependence Multivariate Analysis-- 17. Interdependence Multivariate Analysis-- 18.Interpretation and Report Writing--

Part 4-Applications and Ethical Issues-- 19.Sales Analysis and Forecasting-- 20.New Product Development and Test Marketing-- 21.Advertising Research-- 22.Market Segmentation ,Targeting and Brand Positioning-- 23.International Marketing Research-- 24.Organised Retailing-- 25.Ethical Issues in Marketing Research--

Appendix:Statistical Tables-- Subject index--

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Holdings
Item type	Current library	Home library	Call number	Status	Date due	Barcode
Book	Study Centre Alappuzha, University of Kerala Processing Center	Study Centre Alappuzha, University of Kerala	658.8 BER/M (Browse shelf(Opens below))	Available		USCA5999

Part 1-Introduction and Basic Concepts--
1.Introduction to Marketing Research--
2.The Research Process
3.Research Designs:Exploratory and Descriptive Research--
4.Research Designs:Casual Research--
5.Qualitative Research--

Part 2-Data Collection and Sampling--
6.Data Collection/;Secondary Data--
7.Data Collection :Primary Data--
8.Measurement and Scaling :Fundamentals--
9.Measurement and Scaling:Comparative and Non-Comparative Scales--
10.Sampling:Process and Design--
11.Sample Size Determination--

Part 3-Data Processing ,Analysis and Reporting--
2.Data Processing,Analysis and Estimation--
13.Developing and Testing hypothesis--
14.Bivariate Analysis--
15.Experimental Designs--
16.Dependence Multivariate Analysis--
17. Interdependence Multivariate Analysis--
18.Interpretation and Report Writing--

Part 4-Applications and Ethical Issues--
19.Sales Analysis and Forecasting--
20.New Product Development and Test Marketing--
21.Advertising Research--
22.Market Segmentation ,Targeting and Brand Positioning--
23.International Marketing Research--
24.Organised Retailing--
25.Ethical Issues in Marketing Research--

Appendix:Statistical Tables--
Subject index--

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